Why NPS Isn’t a Useful Metric

Worth reading:

Excerpt: “NPS can be tempting because of its pervasiveness in companies large and small, but it does nothing to get you closer to learning about your customers or why they behave the way they do. Thankfully, there are other measurements and tactics that can help you accomplish that goal with more precision and accuracy.”

— Read on www.stephaniemorillo.co/post/why-nps-isn-t-a-useful-metric